Overview
Keza Skincare is a clean beauty brand celebrating organic ingredients sourced ethically across Africa. To capture the attention of a highly active online demographic, Keza partnered with us to redesign their social media strategy and turn passive followers into brand evangelists.
The Challenge
Despite having high-quality products, Keza was struggling to stand out on social feeds. Their content was product-heavy, transaction-focused, and lacked community connection, resulting in flat engagement rates and high customer acquisition costs.
Our Solution
We designed a community-first content strategy focusing on skin health education, user-generated content, transparent ingredient stories, and highly aesthetic lifestyle visuals. We established a consistent visual theme, produced weekly short-form video reels, and initiated influencer partnerships.
Key Results
380K+
New social followers
6.2%
Average engagement rate
280%
Revenue increase YoY
45%
Customer acquisition cost reduction
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Our social channels finally feel like a community instead of an ad board. The sales increase followed naturally from the trust we built.
Zainab Balogun
Founder, Keza Skincare